yvon chouinard
doug tompkins
jeff johnson
keith malloy timmy o'neill makohe ramon navarro

embodies the spirit of the "Everyman" —a guy who works a 9-to-5 job so that he can disappear now and then to Yosemite for a climb or mainland Mexico to surf. Jeff is a talented and published writer, photographer, and is well
regarded in the outdoor community as a blue collar guy that does it for all the right reasons.


His recent book, Bend to Baja: A Biofuel Powered Surfing and Climbing Road Trip, chronicles a trip he took with his friends down to the tip of Baja. Jeff's other writings and photographs have appeared in The Surfer's Journal, Surfer's Path, Alpinist, Surfing and Surfer Magazine.